The most innovative
marketing tool on the market today is the Quick Response (QR) codes. QR codes
deliver your products and marketing messages directly to the consumer through
individual smart phones. Consumers are looking for the products they demand
immediately and the QR code is the medium to which businesses are delivering
that message. QR codes are similar to Barcode scanning that has been on
products in stores for years. Depending on your age, you may remember how those
codes made purchasing your items in the stores more efficient and quick. No
worries that individual price tags weren't on every item. Those barcodes are
now printed on every bottle, item tag, plastic wrapper, or bag that products
are in. Bar codes revolutionized the point of purchase sale. E-commerce using
QR codes are having the same effect on purchases made today. Consumers can hook
into your website, or special deals you are offering immediately setting you in
the forefront of your competitors. Like the barcode made shopping easier for
the consumer, the information encoded helped with inventory control and
organizing data for business owners on what consumers were actually purchasing
and when they were making those purchases.
Your website also needs
to be found by consumers that are searching the web. A revolutionary Search
Engine Optimizer known as Magneto is proving productive for it's users and is
continually being improved by it's designers. An important function of this
platform is the Magneto based content management system (CMS). The CMS helps
any business owner or IT manager organize the language on their website so that
the first few words picked up by the search engines are the important keywords
that consumers are using in their searches. The CMS helps you to know how to
improve your website for top of the page results.
Utilizing both your
website and mobile marketing tools requires updating to an Integrated Mobile
and Web platform where consumers can read your website information from any
device. Smart use of this technology by a business owner will include ease of
use for the consumer, analytics for page views, devices used, and other traffic
statistics that will assist you in keeping up with the fast pace of technology
uses and consumer preferences.
Mobile
Ecommerce is an exciting and efficient way of
driving consumers to your store, whether it be brick and mortar or strictly on
line selling. Businesses that are sluggish in the areas of the integration of
the mobile technology coupled with Internet users will be missing multiple
opportunities to sell their products in today's economy. The smart business
owner will be using a hosting company that provides all this technology in
their menu of options. The host will be able to customize your QR codes for
product promotions, improve your website to be compatible with the many
platforms, and be able to modify all of your DNS so that your request to update
is done quickly and professionally without having to further outsource their
services. Mobile Ecommerce is not a passing trend, it is the new tidal wave for
the smart business owner to get their products in front of consumers everywhere
the consumer is. No longer is marketing a local purchase functionality like
years gone by but now is providing your product to consumers where they are.
No comments:
Post a Comment