The most innovative marketing tool on the market today is
the Quick Response (QR) codes. QR codes deliver your products and marketing
messages directly to the consumer through individual smart phones. Consumers are
looking for the products they demand immediately and the QR code is the medium
to which businesses are delivering that message. QR codes are similar to
Barcode scanning that has been on products in stores for years. Depending on
your age, you may remember how those codes made purchasing your items in the
stores more efficient and quick. No worries that individual price tags weren't
on every item. Those barcodes are now printed on every bottle, item tag,
plastic wrapper, or bag that products are in. Bar codes revolutionized the
point of purchase sale. E-commerce using QR codes are having the same effect on
purchases made today. Consumers can hook into your website, or special deals
you are offering immediately setting you in the forefront of your competitors.
Like the barcode made shopping easier for the consumer, the information encoded
helped with inventory control and organizing data for business owners on what
consumers were actually purchasing and when they were making those purchases.
Your website also needs to be found by consumers that are
searching the web. A revolutionary Search Engine Optimizer known as Magento is
proving productive for it's users and is continually being improved by it's
designers. An important function of this platform is the Magento based content
management system (CMS). The CMS helps any business owner or IT manager
organize the language on their website so that the first few words picked up by
the search engines are the important keywords that consumers are using in their
searches. The CMS helps you to know how to improve your website for top of the
page results.
Utilizing both your website and mobile marketing tools
requires updating to an Integrated Mobile and Web platform where consumers can
read your website information from any device. Smart use of this technology by
a business owner will include ease of use for the consumer, analytics for page
views, devices used, and other traffic statistics that will assist you in
keeping up with the fast pace of technology uses and consumer preferences.
Mobile Ecommerce is an exciting and efficient way of driving
consumers to your store, whether it be brick and mortar or strictly on line
selling. Businesses that are sluggish in the areas of the integration of the
mobile technology coupled with Internet users will be missing multiple
opportunities to sell their products in today's economy. The smart business
owner will be using a hosting company that provides all this technology in
their menu of options. The host will be able to customize your QR codes for
product promotions, improve your website to be compatible with the many
platforms, and be able to modify all of your DNS so that your request to update
is done quickly and professionally without having to further outsource their
services. Mobile Ecommerce is not a passing trend, it is the new tidal wave for
the smart business owner to get their products in front of consumers everywhere
the consumer is. No longer is marketing a local purchase functionality like
years gone by but now is providing your product to consumers where they are.