Friday 30 January 2015

Instant Delivery of Your Product Messages


The most innovative marketing tool on the market today is the Quick Response (QR) codes. QR codes deliver your products and marketing messages directly to the consumer through individual smart phones. Consumers are looking for the products they demand immediately and the QR code is the medium to which businesses are delivering that message. QR codes are similar to Barcode scanning that has been on products in stores for years. Depending on your age, you may remember how those codes made purchasing your items in the stores more efficient and quick. No worries that individual price tags weren't on every item. Those barcodes are now printed on every bottle, item tag, plastic wrapper, or bag that products are in. Bar codes revolutionized the point of purchase sale. E-commerce using QR codes are having the same effect on purchases made today. Consumers can hook into your website, or special deals you are offering immediately setting you in the forefront of your competitors. Like the barcode made shopping easier for the consumer, the information encoded helped with inventory control and organizing data for business owners on what consumers were actually purchasing and when they were making those purchases.
Your website also needs to be found by consumers that are searching the web. A revolutionary Search Engine Optimizer known as Magento is proving productive for it's users and is continually being improved by it's designers. An important function of this platform is the Magento based content management system (CMS). The CMS helps any business owner or IT manager organize the language on their website so that the first few words picked up by the search engines are the important keywords that consumers are using in their searches. The CMS helps you to know how to improve your website for top of the page results.
Utilizing both your website and mobile marketing tools requires updating to an Integrated Mobile and Web platform where consumers can read your website information from any device. Smart use of this technology by a business owner will include ease of use for the consumer, analytics for page views, devices used, and other traffic statistics that will assist you in keeping up with the fast pace of technology uses and consumer preferences.
Mobile Ecommerce is an exciting and efficient way of driving consumers to your store, whether it be brick and mortar or strictly on line selling. Businesses that are sluggish in the areas of the integration of the mobile technology coupled with Internet users will be missing multiple opportunities to sell their products in today's economy. The smart business owner will be using a hosting company that provides all this technology in their menu of options. The host will be able to customize your QR codes for product promotions, improve your website to be compatible with the many platforms, and be able to modify all of your DNS so that your request to update is done quickly and professionally without having to further outsource their services. Mobile Ecommerce is not a passing trend, it is the new tidal wave for the smart business owner to get their products in front of consumers everywhere the consumer is. No longer is marketing a local purchase functionality like years gone by but now is providing your product to consumers where they are.





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