Instant Delivery of Your Product Messages

The most innovative marketing tool on the market today is the Quick Response (QR) codes. QR codes deliver your products and marketing messages directly to the consumer through individual smart phones. Consumers are looking for the products they demand immediately and the QR code is the medium to which businesses are delivering that message. QR codes are similar to Barcode scanning that has been on products in stores for years. Depending on your age, you may remember how those codes made purchasing your items in the stores more efficient and quick. No worries that individual price tags weren't on every item. Those barcodes are now printed on every bottle, item tag, plastic wrapper, or bag that products are in. Bar codes revolutionized the point of purchase sale. E-commerce using QR codes are having the same effect on purchases made today. Consumers can hook into your website, or special deals you are offering immediately setting you in the forefront of your competitors. Like the barcode made shopping easier for the consumer, the information encoded helped with inventory control and organizing data for business owners on what consumers were actually purchasing and when they were making those purchases.

Your website also needs to be found by consumers that are searching the web. A revolutionary Search Engine Optimizer known as Magento is proving productive for it's users and is continually being improved by it's designers. An important function of this platform is the Magento based content management system (CMS). The CMS helps any business owner or IT manager organize the language on their website so that the first few words picked up by the search engines are the important keywords that consumers are using in their searches. The CMS helps you to know how to improve your website for top of the page results.

Utilizing both your website and mobile marketing tools requires updating to an Integrated Mobile and Web platform where consumers can read your website information from any device. Smart use of this technology by a business owner will include ease of use for the consumer, analytics for page views, devices used, and other traffic statistics that will assist you in keeping up with the fast pace of technology uses and consumer preferences.

Mobile Ecommerce is an exciting and efficient way of driving consumers to your store, whether it be brick and mortar or strictly on line selling. Businesses that are sluggish in the areas of the integration of the mobile technology coupled with Internet users will be missing multiple opportunities to sell their products in today's economy. The smart business owner will be using a hosting company that provides all this technology in their menu of options. The host will be able to customize your QR codes for product promotions, improve your website to be compatible with the many platforms, and be able to modify all of your DNS so that your request to update is done quickly and professionally without having to further outsource their services. Mobile Ecommerce is not a passing trend, it is the new tidal wave for the smart business owner to get their products in front of consumers everywhere the consumer is. No longer is marketing a local purchase functionality like years gone by but now is providing your product to consumers where they are.

The Importance of an Android App for Your Business

More than 350 million Americans now have a smartphone therefore any business which wishes to remain competitive in the marketplace must ensure that it has an Android app. Consumers use these apps to find information they are in need of while on the go. Did you know that 70% of smartphone users turn to the web on their phone every day? They do so to check the weather, obtain directions or find a restaurant in the area. Be sure your company can be found quickly and easily. An app makes this possible. If your business needs help with Android application development, there are many companies which offer this type of service.

Why do you need a company specializing in Android apps developments? The Internet is continuously changing. Trying to keep up with these changes is a full time job so handling this task alone means your company misses out in other areas. There are many things this app must have, including a navigation page which directs users to other portions of your site, a products and services pages to let the consumers know what you have available and an introductory page which introduces your company. Each business should also have an about us page as well as a contact page on the app for consumers who desire this information. The Android app developments company can help with all of the above and more.

Why is this app of such importance? An app increases customer loyalty as they can easily find your business and come back to it repeatedly. It's more convenient for them to click an app than it is to go through the Internet browser to locate the information they desire. Your app also helps your business stand apart from your competitors and your branding becomes a component of the user's phone.

With this app, your business has more interaction with consumers. Make use of it to announce a sale or event such as a special you are currently running in your store. Users can not only see this information, they can easily share it with friends and family. Over time, the app will lead to more revenue and therefore more profits for your company. Set this app up now and you will be ahead of the game. The majority of the planet still isn't connected to the Internet so the potential for huge gains in the coming years and decades is substantial. The sooner the app is developed, the sooner you can begin connecting with your customers while they are mobile.